Text4baby is about connecting pregnant ladies and new
mothers to the crucial health and protection information they need. And we
couldn’t do it with out our partners, whose collaboration is on the heart of
our fulfillment in attaining moms and amplifying timely, actionable messages.
We’re in particular grateful for sturdy partnerships
presently of year. As flu season progresses, Text4baby’s partnership with
ceremony aid and Johnson & Johnson is creating a actual difference in
protecting the fitness of moms and their kids. For the second yr, we’re
thrilled to collaborate to proportion the records about flu and provide
Text4baby subscribers get right of entry to to free flu pictures.
collectively, we’re responding to a recognized maternal and
baby fitness threat on a countrywide scale, through an powerful prevention and
education campaign. Many ladies won't know that changes in immune, coronary
heart and lung capabilities positioned them at excessive risk for flu
complications, and that getting unwell with the flu can cause hospitalization,
as well as putting the fitness in their growing toddler at risk. in addition,
many ladies won't be conscious that flu pictures are not best secure for the
duration of pregnancy and breastfeeding, but can help defend their newborns from
the flu during the primary six months of life, while they are too young for the
vaccine and rely upon the health of those round them for prevention. With the
combined attain of Text4baby, ceremony useful resource and Johnson &
Johnson, we’re able to connect extra moms to this facts and help them act on it
by means of imparting rite useful resource discounts for a unfastened flu shot.
We’ve already visible the first-rate impact our partnership
is having. closing yr, the rite aid coupon redemption rate became an impressive
12.nine%. Our current redemption fee is even better at 21.8%, and our
enrollment continues to be developing! And we’re running with our companions to
implement classes discovered, which is growing the effectiveness of our efforts
every yr. based on insights from closing flu season, new enrollees in the
provider can now get hold of a coupon code at diverse points all through flu
season. contributors also are able to ask for his or her coupon codes to be
resent, within the occasion they deleted the text message before redeeming it.
We need to present our mothers each risk to take advantage of this promoting
and get this crucial vaccine.
This partnership goes
beyond flu season. ceremony resource works with Text4baby to attain mothers
where they save – in rite resource shops! Text4baby promotional information can
located in store circulars, on-line, in the toddler aisle, at the drugstore and
even heard over the loud speaker. New this yr, all women over the age of 18
will find records about Text4baby published on their pharmacy luggage during
flu season. moms and mothers-to-be buying at rite aid are advocated to join
Text4baby by means of texting RABABY (RABEBE for Spanish) to 511411. Text4baby
partners are also getting involved and the use of resources to assist greater
mothers take advantage of the free flu shot offer.
This attempt as a high example of the way public-personal
collaborations can move the dial on essential maternal and toddler health
challenges. via leveraging the unique strengths we every bring to the table, we
can effect the troubles affecting the health and safety of moms and infants
every day across the u . s . a ..
We also agree with that these efforts shine a light on
Text4baby’s role as a cell health innovator during the last almost five years.
It’s humbling to look back to February of 2010, when Text4baby was close to its
inception with just 10,000 contributors. as the state’s only unfastened cell
information service designed to sell maternal and infant health thru text messaging,
we have reached nearly 800,000 women so far. we're so excited to keep
developing and offering vital health and safety facts to extra mothers – with
the robust assist of friends and companions such as youproportion
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