inside the 1920s, nicely earlier than diamonds emerge as
“forever,” jewelers tried to popularize engagement jewelry for men (Zabell
2014). From the jewelers’ perspective, guys sporting engagement earrings might
double their income—a clean financial boon.
however notwithstanding manly names for the earrings and
commercials proposing guys preserving cigarettes whilst sporting valuable gem
stones, the marketing campaign made little progress. perhaps the traditional
connotation of the engagement ring as an "insurance plan" for
later-jilted ladies—who may additionally have misplaced their virginity and,
for lots at that point in records, tons in their marriageability possibilities
publish-engagement (Rupp 2013)—become too ingrained for couples to recognize
the feel of a male engagement ring.
rapid-ahead to the 21st century whilst, while a gendered
double standard of sexuality nevertheless stays robust, virginity is no longer
a prerequisite for maximum ladies’s marriageability—and a broken engagement is
some distance less of a stigma as well. The historical meaning of the
engagement ring has been all but forgotten—many prospective grooms may
additionally purchase a diamond ring with out wondering why diamonds are the
default or why we assume this bling to accompany proposals (Friedman 2015).
although extra girls achieve this today, there remains a strong societal norm
for men to propose (Marcotte 2012); in trendy, ladies have made fewer advances
in the direction of equality inside the personal realms of affection and family
than they have got in employment (England 2010).
however, expectancies may be slowly changing.
A survey by using The Knot shows that 5% of newly-engaged
men are marketing their “taken” fame with manly bling (Zabell 2014). some
jewelers are explicitly retailing engagement jewelry for men—albeit normally
lots less high-priced than the ones for ladies and carrying handiest a small
diamond (Zabell 2014). Male celebrities, which include Johnny Depp and Charlie
Sheen, may be popularizing the fashion (Fogarty 2014). similarly, jewelers
file, gay men choose diamond rings extra frequently than directly guys (Zabell
2014), breaking down some gendered expectancies whilst establishing new
markets.
it's also possible that women’s increasing incomes strength
is changing the gendered monetary norms of courtship, updating expectancies
concerning the one-manner gift of an high-priced ring. anyhow, as men in
diamond rings grow to be more common, even extra adult males might also
determine that in addition they yearn for a chunk of glitz on their finger.
No comments:
Post a Comment